Whenever Cherie Eckley retreats to the conifer groves of the Fullerton Arboretum, she's reminded of her childhood in Santa Cruz. She grew up among the redwoods, where hummingbirds buzzed and an ocean breeze blew in each afternoon. It was in those forests that she learned the essence of life — make the most of what you have and above all, protect the source of this towering beauty.
A Love of the Land
In high school, her parents recruited her into the family import company, where her business skills were honed. She hired artisans, negotiated contracts and excelled in sales. Her managerial and marketing talents were leveraged further when the company went nationwide. Cherie mastered the art of presentation at this stage, crafting the story and product benefit to make a powerful impact on clients.
True to her family tradition, Cherie saved every cent she earned and invested in real estate. At 18 she bought a four-bedroom home in Placentia, brought in roommates to lower the overhead and refinanced it to buy condos. Still in her 20s, Cherie next acquired a 14-unit apartment complex, which she managed and maintained herself.
Remarkable Skills, Unmatched Tenacity
This rare combination of experience has created a remarkable skill set that nurtures her real estate career today. Cherie's innate ability to identify and act upon opportunities
in a variety of settings has made her a respected professional. Knowing when to act and now to maximize outcomes allows her to excel as a top performer. Her diligence keeps clients ahead of the market and investment curve so that intelligent choices can be made.A core attribute she brings to any business relationship is superb customer service. Accomplished in so many ventures, Cherie developed a consultative role with clients, outlining all options before they make a decision. Whether it's a young family, first-time buyer or upwardly mobile professional, Cherie treats every client with the utmost respect.
Competence and Caring
The Ultimate Professional
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